WHAT IS
LOCAL SEO?
What is Local SEO and Why is it important for Australian Businesses?
Local SEO (Search Engine Optimisation), optimises your business to appear in local search results on Google and other search engines. If you’ve ever searched for “best builder near me” or “plumber in Mornington,” the businesses that show up at the top are there because of Local SEO.
It helps small and local businesses stand out in Google Search and Google Maps, making it easier for customers in your area to find, contact, and visit your business.
WHY IS
LOCAL SEO IMPORTANT?
If your business isn’t ranking on page one, you’re missing out on potential customers every single day. Here’s why Local SEO matters:
🔍 97% of Australians search online to find local businesses—if you’re not visible, your competitors are getting those clicks instead.
📍 Google prioritises businesses with strong Local SEO, meaning higher rankings = more customers finding you.
💰 More visibility leads to more leads, phone calls, store visits, and sales.
HOW LOCAL SEO
HELPS YOU GROW.
More people find you when they search for local services.
More clicks and direct calls from potential customers.
Google reviews and local citations boost credibility.
Customers searching for businesses near them are ready to buy.
HOW TO IMPROVE
YOUR LOCAL SEO.
Update your business details, photos, and hours.
Include your city, suburb, or region in your website’s content.
More 5-star reviews = better rankings and trust.
Most local searches happen on smartphones!
GET RANKING ON PAGE ONE
BEFORE YOUR COMPETITORS DO.
If your local business isn’t ranking, you’re missing out on potential customers every single day. But the good news? We can help you fix that.
Own your area. Lead your industry. Crush your competition.
GET A FREE LOCAL SEO
AUDIT TODAY.
Let ZILLA Find out exactly what’s holding you back and get a custom action plan to rank higher, attract more local customers, and grow your business.