THE NOTORIOUS
COLLECTIVE.

From Unknown to 200K+ Views for The Notorious Collective

THE
CHALLENGE.

The Notorious Collective supplies uniquely designed, bold, and high-quality tapware that actively breaks from the norm. They are the antidote to beige, corporate fixtures, delivering authentic and creative hardware for individuals who refuse to blend in.

The mission was to take a completely unknown brand and make it unforgettable across Australia. We needed to build a powerful brand presence and a loyal community from scratch, capturing the brand’s surf-culture roots and defiant attitude.

THE
RESULTS.

The Notorious Collective pre-launch campaign didn’t just connect, it detonated. Our Social Media Advertising strategy proved that bold creative backed by a relentless, data-driven plan makes incredible outcomes inevitable.

200,000+ Pre-Launch Video Views: Before a single product was for sale, we made the brand famous. Our launch video ignited a movement and built a massive, engaged audience ready for day one.

A High-Value Audience Built from Scratch: We established a powerful brand presence among all three key personas, driving quality traffic and gathering crucial data through flawless Meta Pixel and conversion tracking to fuel future sales.

An Unbeatable Framework for ROI: We delivered more than just views. We built a scalable foundation with a robust A/B testing framework and a clear path to maximise Return on Ad Spend (ROAS), which is a critical KPI for any social media advertising success story.
READY TO
CRUSH IT?

You’ve scrolled this far so you’re clearly ready. So are we.
Find out how ZILLA can translate your ambition into the market-crushing results you demand.